Street smarts: 5 ways digital out-of-home is helping connect cities with citizens
We explore what it means for a city to become ‘smart’ – and how media owners and brands are using OOH to help develop the cities of the future.
- News & Media
- Blog
3 results about this tag
Putting a face to a name: why out-of-home works for celebrity endorsements
Celebrity endorsement can be hugely effective, but is an expensive strategy, so brands need to make sure they get it right when choosing an influencer and activating the partnership.
- News & Media
- Blog
Out-of-home: giving brands a voice
Voice assistants can now be found in many everyday objects, from smartphones and cars to watches and speakers. Is this innovation set to become the standard user interface?
- News & Media
- Blog