Even in Brazilian cities, the flu remains an important health issue. The Ministry of Health partnered with CC&P agency to remind people to get vaccinated against the flu in a light and joking way. The agency installed billboards equipped with sensors…
A new successful AR campaign for telecom provider A1, the second largest Slovenian mobile operator, was carried out on the capital’s bus shelters. For the A1 campaign whose tagline is “The beginning of something extraordinary!”, Europlakat d.o.o. the…
Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into a giant pop-up shoe-shaped running track. This smart installation provides both virtual and real experiences, the timer becoming physical…
When you discover something you don’t know, do you avoid it or do you face it? The customers of the French mall Val d’Europe had to answer this question when they passed by this mysterious box. To celebrate the opening of a new aisle, the shopping mall…
How to be sure that your OOH campaign was a success? Mazda answers the question with a simple solution (with technology inside): let's count turning heads! For the launch of its new MX-5 RF, the car brand displayed a digital billboard in Toronto's Royal…
What if an OOH campaign could help you find good resolutions for the new year?In Stockholm, pharmaceutical company Apotek Hjärtat created the "Coughing Billboard", a provocative campaign to encourage people to stop smoking. The billboard was equipped with…