Business Decision Makers have no Intention of Relinquishing Control
When it comes to deciding on their options when travelling for business, BDM’s have no intention of relinquishing control.
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7 results about this tag
Ad Spend Forecasts Q1 2018: An Upgrade in Global Confidence
Zenith Advertising Expenditure Forecasts from March 2018 confirm the biggest upgrade in global ad spend forecasts in seven years. Looking to 2020, OOH will consistently grow its share of global ad spend with DOOH being the main driver of this growth.
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Introducing New Luxury: Experience is Everything
A trend has emerged in the luxury sector driven by affluent consumers who instead of prioritising monetary value, seek personalised, unique experiences that match their ethical values. How do luxury brands use OOH to adapt their advertising strategies to…
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Traditional media still key for long-term brand growth | Media in Focus report
The explosion of digital marketing over the last decade has dramatically changed brand communication. The latest report by Les Binet and Peter Fields ‘Media in Focus’ analyses the expanded IPA databank and establishes whether the role of traditional media…
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Disruptive Tech in Auto: A Competitive Data-Fuelled Future
Some reports have predicted “Carmageddon”. We’re not there yet, but undoubtedly, tech developments are bringing the auto industry closer to a tipping point. Here we analyse the key trends that will impact traditional car manufacturers (OEMs) and the…
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Global Adspend to Grow in 2015 & 2016
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5%…
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Advertising Pays: Unique insights into the role of advertising in the economy
According to the new report "Advertising Pays" produced by Deloitte, advertising is more than just a successful industry in the UK, it is an "Economic Fuel". Released on 31st January this year, the report highlights how every £1 spent on advertising…
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