Charities are increasingly turning to OOH because today, the medium delivers more than awareness and brand building. Combining new tech and innovation within OOH with sheer originality, charities bring social responsibility to the forefront of media…
Today, NGOs benefit from more than the mass reach of OOH - new capabilities in interaction and contactless payments deliver captivating messaging and raise funds directly. With health at the forefront of the agenda, here are some of the best campaigns…
The International Committee of the Red Cross (ICRC) together with Getty Images have put together a powerful campaign to raise awareness of the importance of ensuring that victims of war or conflict in endangered countries get timely access to health care,…
This is the time of the year when festive lights are switched on, shop windows get dressed up and homes are decked out for guests. Sadly there will be people without homes to go back to, and who will be watching these festivities while living on the…
The city is a busy place, with never-ending landscapes of tall buildings and where people are caught in the flow of their professional and personal activities. Every now and again, advertisers like to bring a sense of peace and a touch of nature back to…
Out-of-Home is working with social organisations using the latest technologies to increase awareness about social issues and offer ways to tackle them efficiently.Anar (Aid to Children and Adolescents at Risk), a charity dedicated to helping abused…
Among the many ground-breaking campaigns that have pushed the concept of Outdoor communication “out-of-the-box”, the digital campaign launched by the Missing People Charity in collaboration with the Outdoor Media Centre proved to be a great success.The…
More than an advertising medium, Out-of-Home gives brands an opportunity to make a statement that's hard to miss by investing in highly innovative ecological campaigns. Billboard provides clean drinking water to hundreds of familiesThe University of…
They have arrived!JCDecaux has finally received its first six brand new Renault Kangoo zero emission electric vehicles for Street Furniture operations in London.Located in Brentford, these cars are operated daily and returned for recharging overnight (it…