To celebrate the release of the film “Wreck-It Ralph” in the UK, Disney transformed a portion of East London’s well-known Brick Lane into an “8-bit Lane” inspired by 80s “old school” video games.The street was redesigned featuring pixelated elements such…
Google is currently testing inside the gamers’ community a closed beta version of its incoming mobile game “Ingress”.This Massively Multiplayer Online Game (MMOG) will take the form of a free mobile app using the city as a playing field “in real life”…
To promote the launch of its new Windows 8 operating system, Microsoft installed a giant slide in the Bluewater Shopping Centre located in Dartford, near London.Instead of using the stairs, customers were invited to enjoy a “fast and fun” descent and…
To promote the “I love techno” Festival organized in Ghent, Belgium, one of the building façades of the city was used by Vodka brand Eristoff to project a live 3D shooter game.Players were invited to use iPads to aim and shoot targets appearing on the…
Based on the observation that Brits spend less and less time for their lunch breaks, New York Bakery Co set up in downtown London an arcade-like vending machine to let users play for their snack and eat anytime they want.This device allowed people to pick…
Following the launch of the world famous video game Angry Birds on Samsung Smart TV, the Korean brand has transformed Madrid’s Nuevos Ministerios district into a large playground.Visitors were invited to experiment the new gesture control system developed…
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and open-minded population, to promote English singer Jessie Ware and her upcoming first album “Devotion”.Arousing the audience’s curiosity,…
Thinking that winning a notebook could be something people highly crave for, Intel set up a number of installations called “The temptations”. In order to win the graal, an Intel notebook, the brand decided to launch Outdoor challenges. These temptations,…
To make prospects and clients pay attention to its loaning services, Axa launched a playful and charismatic animated house advertising campaign.Using digital screens to create a face with eyes and a mouth, it featured the transformation of a house, from…