Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into a giant pop-up shoe-shaped running track. This smart installation provides both virtual and real experiences, the timer becoming physical…
Since 2014, JCDecaux UK has delivered data-driven messages at point of sale, thanks to a network of digital screens at the country’s largest supermarket group.
This Focus, second component of a trilogy dedicated to the innovative ways through which citizens can directly take action to change their cities, will look at crowdsourcing as a powerful tool to empower citizens, enhance mobility and create better…
Hungary has a great musical history, but young people tend to desert classical music concerts.Hungarian Telekom and the Budapest Festival Orchestra teamed up with Isobar to create an interactive experiment on digital billboards. By moving their…
In November 2015, Brussels lived a four-day lockdown due to risks of terrorist attacks. Since then, the city’s reputation has been clouded by these safety issues, impacting the tourism sector : hotel occupancy rates fell by 20% in December.To reassure…
Transport for London is currently experimenting new solar-powered, e-paper displays on 4 bus stops. The e-paper display provides real-time information on arrival times, in addition to the traditional route information and general timetables.The technology…
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping.Using the Kinect technology, customers could move their selected items into a virtual shopping basket using…
Balanced between reminiscence and modernity, this innovative Parisian collection marks the reinvention of bus shelters into a welcoming space that combines environmental consciousness, design and the latest technology.
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy's bus stop.People could select an episode matching their waiting time, and…
According to a study carried out by eMarketer, the use of smartphone to play is becoming more and more popular. In 2015, half of the American population is a mobile phone gamer, and that figure could increase up to 63% of the population by 2019.Companies…
McDonald's and Canadian communication agency Cossette came up with an original and "bright" campaign using the movement of the sun.In order to promote McDonald's breakfast menus, a digital billboard displaying a moving Egg McMuffin was set-up in downtown…
American Express and New York-based design agency Hush teamed-up to create an interactive installation allowing shoppers to discover small local businesses."Shop Small" consists in a large digital touchscreen on which users can browse "virtual storefronts…
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending machines to promote the brands newest campaign “Do Us A Flavor”.The idea consisted in having a digital screen displaying former football…
Ralph Lauren brought an innovative idea to New York City fashion week. For the women’s spring/summer ‘15 runway show the brand introduced a 4D holographic show in Central Park.The brand collaborated with MPC Creative to generate a water screen projection…
Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between Amsterdam and New York.The idea of the campaign was to connect the two cities through an HD digital screen and an audio installation,…
To promote its position as one of the world's leaders in the "Internet of Everything" (IoE), Cisco set-up, on a highway close to San Francisco International Airport, a digital billboard able to deliver customized messages in real time. According to…
The Mobile World Congress (MWC), held every year in Barcelona, is the largest event in the world for mobile industry professionals. Each edition is an opportunity for constructors to present their latest models and prototypes to a growing public (+18%…
To introduce its new range of hair products and illustrate its tagline "Make your hair come alive", Swedish pharmacy chain Apotek set-up, in the Stockholm subway, a digital screen able to deliver contextual messages in real-time.It is equipped with…
Digital agency Razorfish's Emerging Experiences Group designed an interactive installation set-up in San Francisco International Airport's Terminal 3."Flight Deck" offers real-time flight data displayed on a giant digital screen.It lets travellers access…
New York as a playing fieldOn October 2013, British street-art superstar and activist Banksy undertook a one month residency in New York called "Better Out Than In". For this occasion, the artist unveiled one piece of artwork per day all across the city's…