Fan-generated content is great for creating genuine dialogues between consumers and brands. But a reverse trend has emerged where to show devotion, fans commission the campaigns themselves. OOH is their first choice thanks to its standout position, mass…
The summer brings a wide array of sports events offering captive and engaged audiences – a goldmine for advertisers. But it seems sports fans want to experience more genuine connections with brands. Here we look at how OOH makes brands stand out and build…
Louisette Andrieu, the Marketing Project Manager within the International Transport division for JCDecaux Group, discusses in an interview how leading brands and agencies have seized the opportunity in the latest findings on the international consumer…
JCDecaux launches Global Shopper Connections 2, revealing new insights into the travel and shopping habits of international shoppers.
The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the…
Shopping while abroad is an integral part of the travel experience, where travel destinations are decided based on the availability of brands and shopping opportunities in that country.JCDecaux Airport released results from their Global Shopper Study…
The UK Outdoor industry reached a milestone last week with the launch of a brand new audience measurement system called Route. The system produces audience estimates for Out-of-Home advertising and the data captures how many people saw an advertisement,…
JCDecaux UK has launched VirtuoCity, a new research tool for advertisers to better understand how consumers engage with Outdoor advertising.Respondents are placed in the driving seat in a virtual world where they drive through suburbs and into the town…
In the lead up to summer 2011, JCDecaux commissioned a video ethnographer to approach Australians to ask what they love about Sydney in summer. The objective was to demonstrate what Sydney audiences will be doing this summer and the strategic relevance of…