Business Decision Makers have no Intention of Relinquishing Control
When it comes to deciding on their options when travelling for business, BDM’s have no intention of relinquishing control.
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3 results about this tag
Engaging an Affluent Audience: Strategies for Luxury Fashion Brands
The way in which luxury fashion labels market their brands is continuously changing to meet the expectations of their evolving customer base. To ensure continual success, brands must adjust their Out-of-Home (OOH) advertising strategies to appeal to a…
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Building Western Tourism: An Asia perspective
The topic of Asian tourism growth in the West has been discussed extensively. However, as Asia’s tourism industry develops we see a reverse trend emerging; today we explore the nature of brand communication between Asia’s tourism boards and Western…
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