360 Footprint

360 Footprint calculator, measuring what you can't see
 

A changing market facing ESG challenges

Social and environmental responsibility has become a must for all economic players. Expectations from consumers and regulators are growing, and advertisers are expressing a growing need for transparency about the impact of their campaigns.  

JCDecaux, a leader committed to ESG since the beginning

As the number one outdoor advertising company worldwide, JCDecaux has a particular responsibility in the environmental and societal transition. To meet these challenges, JCDecaux has committed to an ambitious ESG Strategy towards 2030, which aims to strengthen its ESG responsibility and support its clients in their own transition. 

Our calculator provides brands and agencies with robust and reliable data aligned with recognised international standards:
 

• ISO 14040 & 14044 – standards that outline the principles and frameworks for Life Cycle Assessment (LCA).
• The Product Environmental Footprint methodology provides rules for quantifying and communicating the environmental impacts of products, including goods and services. It focuses on reducing impacts throughout the entire product supply chain.
• Ad Net Zero Global Media Sustainability Framework – a guide of voluntary industry standards addressing media greenhouse gas emissions data and calculations.
• The reference framework for calculating the carbon footprint of digital campaigns by the Internet Advertising Bureau and Digital Alliance.
   

Finally, our methodology is audited by EY, guaranteeing the reliability and transparency of the results.