JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and the pioneer in self-service bike rental scheme since 2003, is using World Bicycle Day to highlight its initiatives that promote eco-friendly mobility.
As an effective complement to public transport systems, self-service bikes can help to reduce the effects of climate change and improve the quality of life in cities. Since the early 2000s, JCDecaux has worked to bring self-service bikes to as many people as possible. Today, the Group operates more than 25,000 bikes in 10 countries and 73 cities, with a particularly well-developed network in France. For the last 20 years, JCDecaux’s initiatives have contributed to changing behaviour and the development of eco-friendly mobility worldwide.
As a trusted partner of local authorities in championing intermodal travel, JCDecaux leverages its expertise and powers of innovation to help cities and citizens meet the challenges of mobility. Over 753 million journeys have been made since 2003 using self-service bikes operated by JCDecaux.
This success is based on several factors, which highlight the strength of JCDecaux’s “eco-friendly mobility” model:
By listening to cities and citizens, JCDecaux continues to reimagine the future of shared bikes to enhance users’ experience and facilitate their daily travel. This includes the following initiatives: inclusive and cargo bikes, autonomous, solar-powered stations, Mobility as a Service (MaaS – supplying all available mobility services for a region within a single platform as illustrated in Mulhouse), bike reservations in advance, and introducing an electronic locking system in Lyon that enables users to leave their bikes at a station even if it is full.
Thanks to its quality of service, JCDecaux’s bike schemes in France recorded an average satisfaction rate for 2021 of over 92% (satisfaction with the service, ease of use, quality of maintenance, availability of bikes and the level of recommendation).
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said : “We have just unveiled our new strategic ESG roadmap for 2030 and are proud to have led the way for shared eco-friendly urban mobility for the last 20 years. In line with the Group’s business model, we are delighted to finance our bike networks with advertising street furniture so that we can keep subscription and users fees as low as possible without impacting tax payers. The variety of subscription models we have introduced and our record user numbers confirm that bikes have been adopted as a sustainable means of transport for daily journeys across the world. Alongside our partner cities, JCDecaux has developed unequalled experience, expertise and maintenance levels in the management of self-service bike fleets. I would like to thank our teams for their commitment to providing an outstanding service to our customers and to shaping the future of self-service bikes to enhance the quality of life in cities.”