Mika wanted to breathe new life into Paris, restoring its colour. With the help of his sister, Paloma, Mika came up with an idea to seek out the talents of some 60 artists. His goal: to transform billboards in the French capital with original artwork over a period of several weeks.
With the help of Olivier Gabet, Director of the Musée des Arts Décoratifs, they gave nine artists carte blanche. As the leader of this collective artistic project, which was launched in record time, Mika himself contributed to a poster, collaborating with his sister Yasmine Penniman.
Aurélia Durand, Laurindo Feliciano, Ugo Gattoni, Annick Kamang, Marie Mohanna, Lamia Ziade, Alexandre Benjamin Navet, Lamarche-Ovize, Rosa Maria Unda Souki: collectively, their work hearkens back to the Art Nouveau posters of the Belle Époque, in the style of Toulouse-Lautrec or Mucha.
Thanks to the generous support from JCDecaux and the City of Paris, which instantly gave Mika’s idea the go-ahead, the posters will be showcased on JCDecaux’s flagpoles and Morris columns, as well as the city’s billboards, transforming Paris into a temporary open-air art gallery.
JCDecaux, the number one outdoor advertising company worldwide, is present in more than 80 countries and 3,890 cities with over 10,000 inhabitants. For more than 55 years, JCDecaux products have been the benchmark in innovation, quality, aesthetics and functionality. Thanks to the expertise of its employees, the Group's service offering, particularly on upkeep and maintenance are recognised by cities, airport and transport authorities, along with advertisers around the world. JCDecaux is currently the only world-class player to focus exclusively on outdoor advertising and the development of all related activities: street furniture, transport and billboard advertising. In the age of the smart city, JCDecaux is positioning itself as a major player and is already playing a vital role in building the connected city, a city that is more human, more open and more sustainable.
For more information about JCDecaux, please visit: jcdecaux.com
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