April 22, 2024
JCDecaux wins The Hague’s advertising street furniture contract
- Paris
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Dutch company, JCDecaux The Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture (excluding bus-shelters) in The Hague.
The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content.
Jean-François Decaux, Chairman of the Executive Board and CO-CEO of JCDecaux, said: “The Hague’s advertising street furniture contract win means that JCDecaux The Netherlands will be shortly in a unique position to provide the best OOH/DOOH media solutions to both local and national advertisers in the 3 largest Dutch cities being Amsterdam, Rotterdam and The Hague. Furthermore, the decision from The Hague to allow the display of full motion content on our HD 86”screens will enable very creative solutions for both commercial and non-commercial campaigns to benefit advertisers and the City”.
The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content.
Jean-François Decaux, Chairman of the Executive Board and CO-CEO of JCDecaux, said: “The Hague’s advertising street furniture contract win means that JCDecaux The Netherlands will be shortly in a unique position to provide the best OOH/DOOH media solutions to both local and national advertisers in the 3 largest Dutch cities being Amsterdam, Rotterdam and The Hague. Furthermore, the decision from The Hague to allow the display of full motion content on our HD 86”screens will enable very creative solutions for both commercial and non-commercial campaigns to benefit advertisers and the City”.
Key figures
- 2017 revenue: €3,472m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees
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