JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announced that its French subsidiary has signed an exclusive contract for in-store digital advertising screens at Galeries Lafayette Paris Hausmann, the leading European department store. The flagship “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette. The commercial offering will start in September 2022.
The screens will be installed on every floor of the department store and will digitalise the customer experience, covering key touch points (entrances and exits, lifts, escalators, etc.) They will enable Galeries Lafayette to strengthen point-of-sale advertising, to create content that is dynamic and relevant to their customers and to enhance brand communication in line with the image and concept of this department store, which welcomes more than 37 million French and international customers per year.
The new partnership strengthens JCDecaux’s DOOH Parisian department store advertising offering, that has already been introduced to other premium retail outlets. JCDecaux offers a comprehensive solution, covering all stages of the value chain: including the design, installation and maintenance of the digital screens, selection of locations to reach the best audiences, media planning and marketing of the advertising space, campaign delivery and post-campaign analysis of conversion performance.
JCDecaux’s DOOH Parisian department store offering is based on a virtuous ecosystem for the retailer, brands and customers, using anonymised analysis of point-of-sale transaction and footfall data. This enables retailers to benefit from new revenue in an increasingly competitive market. Brand advertisers are integrated into this premium retail environment, reaching highly targeted and affluent audiences with the ability to link their media investment to sales performance. From the consumer perspective, the digital screens enhance the shopping experience, providing timely and relevant information including the latest special offers.
Nicolas Houzé, General Manager of Galeries Lafayette and BHV and member of the Executive Board of Groupe Galeries Lafayette, said: “More than ever, we hope to offer our customers an inspiring experience with exclusive shopping opportunities in the comfort of our store environment. We want to achieve this through brands, our daily partners, and with experts in brand communication. This is why we have chosen the Department Store advertising solution from JCDecaux for our flagship Parisian store. This solution will enable brands to communicate directly with their customers in a high-quality and contextual digital environment, enabling exquisite stories to be told on these screens, framed by their exclusive design, across every floor of our Galeries Lafayette Paris Haussmann store.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to roll out this new project with Galeries Lafayette Paris Haussmann, our capital’s internationally renowned iconic department store. This strengthens the long-term partnership between our two groups, notably with the brand campaigns from Groupe Galeries Lafayette on our urban furniture throughout France and internationally. Sharing the same values and the same passion to make French ‘art de vivre’ more accessible, we are delighted to offer fashion, beauty and lifestyle brands a high quality showcase at Galeries Lafayette Paris Haussmann, with our digital, targeted and programmatic media offering.”