JCDecaux renews its partnership with Sonae Sierra in 17 shopping malls in Portugal

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary JCDecaux Portugal has renewed its contract with Sonae Sierra, the leading company in the management and operation of shopping malls in Portugal and in the Autonomous Regions of Madeira and Azores, for ten years.

More than 20 years after signing the first contract in 1999, JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra’s shopping malls, across 231 screens. This network will also include the installation of 2m² panels and 8m² billboards in outdoor areas such as car parks.

Sonae Sierra’s shopping malls within this contract reached more than 160 million visitors in 2019 and cover the most important Portuguese cities, in the metropolitan region of Lisbon (such as Colombo, Vasco de Gama, Cascais Shopping), the metropolitan region of Porto (Norte Shopping) and in Vila Nova de Gaia, Madeira, Matosinhos, Guimarães, Coimbra, Maia, Leiria, Viana do Castelo, Ponta Delgada (Açores), Portimão, Covilhã and Albufeira.

Digital screens in this new contract have been rolled out over the past few months and will be integrated into JCDecaux Portugal's future programmatic offer in 2023.

With a presence in Portugal spanning 50 years, JCDecaux is the number one outdoor advertising company in the country, with more than 15,000 advertising panels. JCDecaux is strategically positioned in this dynamic market, particularly with the street furniture concessions in Lisbon, Porto and 55 other municipalities in the country. JCDecaux also manages advertising concessions for the airports operated by ANA/VINCI (including Lisbon, Porto and Faro airports) and for 32 of the busiest shopping malls in Portugal.

Cristina Moreira dos Santos, Executive Director of Sonae Sierra, Property Management, and Member of the Board, said: "We are very pleased with our partnership with JCDecaux. Thanks to their deep expertise in the world of advertising and digital communication, we believe we can give our tenants and visitors a differentiating and enriching digital experience. The world of advertising is constantly evolving and with JCDecaux as a partner, Sonae Sierra will provide new solutions that will allow a more interactive and digitalised visitor experience in its malls".

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, declared: “We are delighted to renew our long-standing partnership with Sonae Sierra, managing the advertising in 17 major shopping malls in Portugal. As always, we are bringing our operating and commercial expertise to provide the best service to Sonae Sierra’s shopping malls. They will become an impressive showcase of JCDecaux’s Out-of-Home innovations, based on integrating advertising design aesthetics seamlessly into this challenging indoor retail environment. Our new digital screens, coupled with our future programmatic offering, will provide advertisers and their agencies with targeted and contextualised communication spaces, enabling our partners to fully benefit from the return of their audiences.”

De gauche à droite : Jean-Charles Decaux, Cristina Moreira dos Santos (Managing Director, Property Management Iberia, Sonae Sierra), Paula Coelho (Manager, Mall Activation Europe, Sonae Sierra), Alexandre Roubaud, Philippe Infante.