To announce the opening of the upcoming ski season, Stöten i Sälen installed its brand-new six-seater chairlift on the roof of a JCDecaux bus shelter in the heart of Stockholm. On board, Vargy, the resort’s mascot, welcomed passers-by to a winter setting complete with snow-covered fir trees, icicles and a slope map.
The transformation of the bus shelter marked the start of the season and left everyone with just one desire: to put on their skis and head for the slopes.
