Installed in four strategic locations across the city, the bus shelters were dressed in C&A’s colours and framed with wood, featuring details inspired by knitted patterns. The showcases displayed several pieces from the new collection. Knitted textures, natural tones and carefully considered lighting created a warm atmosphere, contrasting with Amsterdam’s architecture and lively streets.
The bus shelter seats were also covered with raised, 3D-printed textures. Passers-by were invited to sit down, take a closer look and discover the collection through touch. Every detail was designed to bring the collection to life in an everyday setting.
