In the very heart of the Spanish capital, a kiosk with Parisian charm appeared on Plaza Callao. This kiosk, dressed entirely in blue, invited the public to discover L’Heure Bleue, the new fragrance from the renowned luxury house Guerlain. On the displays, visitors could find the perfume, accompanied by soaps, scented mists and a selection of bottles, like a miniature showcase.
Inside the kiosk, a hostess was on hand to introduce passers‑by to the fragrance and guide them through its different notes, while giving them a bottle to take away. Each visitor also left with a blue postcard featuring landscapes from around the world. The campaign was conceived by Forward Media, in collaboration with Havas Play, in one of Madrid’s most emblematic locations, where every passer‑by could, just for a moment, be tempted by L’Heure Bleue.
