In Madrid, along Goya and Alcalá, red bus shelters in Valentino’s colours and a striking “V”-shaped showcase accompanied every journey. From day to night, the backlit bottles caught the eye, turning the street into the most beautiful shop window for the new Vendetta by Valentino fragrance.
For this launch, L’Oréal turned to JCDecaux and Publicis Connexion by Zenith España to combine the power of Large Format with bus shelters fitted with premium display cases, where the product was presented for real. This highly visible activation, perfectly aligned with Vendetta’s bold character, left a lasting impression on Madrileños.
