In Madrid’s most iconic stations, JCDecaux’s digital screens have turned travellers’ everyday journeys into deliciously indulgent interludes. Sol, Moncloa, Nuevos Ministerios and Gran Vía: everywhere, large-format NESCAFÉ® Espresso Concentrate visuals have taken over, with luminous turquoise backdrops and moving iced coffee glasses.
In the very heart of the crowds, the campaign has truly come to life: passengers have been pleasantly surprised by the promise of coffee ready to enjoy in just a few simple steps. By drawing on JCDecaux’s premium screen network in the metro of Madrid, NESCAFÉ® has done more than introduce a new product: the brand has become part of the city’s vibrant rhythm and offered a moment of pause in the midst of all the bustle.
