In collaboration with the agency Initiative Media, JCDecaux transformed its bus shelter network in Sydney for The Alternative Dairy Co.’s “Stay Fussy” campaign. Designed to showcase a range of barista-quality plant-based milks, this setup featured customized floor decals, neon lighting, and striking, ultra-vibrant visuals.
This activation was built on a seamless integration with street furniture. By strategically tapping into commuters’ waiting time, the brand naturally embedded itself at a key moment of the day: the exact moment people are thinking about their morning coffee break. This blend of technical creativity and contextual relevance highlights the power of Out-Of-Home advertising to capture attention in the heart of the city.
