For the Eurovision Song Contest, a Gewista bus shelter was given a full wrap in Coca‑Cola’s colours. From floor to ceiling, the brand’s iconic red and the glazed panels immersed Eurovision fans in the atmosphere of a live concert. The benches were redesigned as giant boom boxes, creating the illusion of a sound system set directly on the pavement and inviting passers-by to get into the rhythm even before entering the arena.
Located right next to the Wiener Stadthalle, this campaign acted as a guiding thread between the city and the event. Fans, led by Coca‑Cola’s vivid red, naturally followed the route to the venue, bathed in the energy of music and celebration.
