To celebrate Ani-May, JCDecaux teamed up with Crunchyroll to connect with its community through a large-scale urban campaign. From street level right down to the subway, street furniture brought anime worlds to life in several Brazilian cities: in São Paulo, pedestrians and commuters discovered the campaign in the streets and on the metro, while in Rio de Janeiro, Brasília, Fortaleza and Salvador, the transport networks were also decked out in Crunchyroll colours.
The real star of the activation? At Fradique Coutinho metro station in São Paulo, travellers discovered a special claw machine where thousands of passengers tried their luck to win exclusive goodies.
