JCDecaux named “Media Partner of the Year” in France by Stratégies’ editorial team

JCDecaux SE (Euronext Paris: DEC), the number one company worldwide and the inventor of the advertising street furniture concept, announces that JCDecaux France has been named “Media Partner of the Year” by the editorial team of Stratégies, the weekly magazine that gives brand professionals the keys to understanding the transformation of communications and marketing. The award was presented on 20 May at the Grand Prix Stratégies de l’Innovation Média 2026 by Gilles Wybo, Editorial Director of Stratégies, to Jean Muller, Executive Vice-President, Sales, Marketing and Development, JCDecaux France, Luxembourg, Israel and Belgium. It recognises the standout initiatives and innovations deployed to strengthen a media that brings together attractiveness and desirability, proximity and universality, quality and visibility, conversation and attention, impact and effectiveness.

Backed by a diversified inventory that spans all territories and all audiences and is now available programmatically, JCDecaux stands out as a true brandformance media, using data to deliver measurable results for brands and agencies.

This award recognises a series of particularly structuring initiatives in 2026:

• The new alliance with Carrefour, Carmila and Unlimitail, which is reinventing physical retail media by rolling out a powerful ecosystem of 900 digital screens at the heart of shopping areas and putting data, programmatic, AI and measurement to drive retailers’ business performance.
• The support for Céline Dion’s major return to the stage, with a teaser campaign rolled out in Paris followed by a simultaneous reveal across the world’s leading metropolitan areas, demonstrating JCDecaux’s ability to create the event by generating conversation, instant reach and emotion, transforming the public space into the first stage for this global moment.
• The creation in France of a new Marketing, Digital, Data and Transformation department to accelerate innovation and make JCDecaux solutions ever more accessible, attractive, granular and measurable.
• The international roll-out of its pDOOH solution, the first genuinely global programmatic offer for Digital Out-of-Home which simplifies the activation of data-driven, dynamic and fully measurable campaigns in more than 35 markets via a network of over 30,000 premium digital screens.
• The expansion of 360 Footprint, the only global campaign impact calculator measuring the environmental, economic and social footprint of communication campaigns and supporting advertisers in moving towards more responsible and more transparent communication.

By combining these innovations, JCDecaux is ushering outdoor advertising into a new era: more data‑driven, more measurable, more creative and more responsible, serving the performance of agencies, brands and territories.

Jean-Charles Decaux, Chairman of the Executive Board and Co‑Chief Executive Officer of JCDecaux, said: “Our warmest thanks to the editorial team at Stratégies for this recognition of the initiatives undertaken to strengthen the JCDecaux media. It encourages us to continue and further accelerate the innovations we are rolling out for our clients and agencies, whom we thank for their trust and loyalty. Lastly, a big thank you to our teams for their commitment. Every day, we act and innovate to build awareness, recognition and performance for brands on the world’s most beautiful urban stages.”