During the iconic Feria de Abril, Seville’s much‑loved popular festival, JCDecaux and L’Oréal Paris invited passers-by to admire themselves and become, for a brief moment, the stars of this very special day. The streets were turned into backstage areas of a fashion show: to support the launch of the new Hyaluron Tint lip stain, JCDecaux installed a piece of street furniture on a busy thoroughfare, inspired by the monumental mirrors found in stars’ dressing rooms. Catching sight of themselves in this illuminated mirror, Sevillians were drawn in by the promise of a beauty moment at the very heart of the celebrations.
The installation incorporated magnifying mirrors, allowing everyone to perfect their make-up and elevate their traditional outfit, day and night. Festival-goers could check their glow, capture the moment and share their experience.
