To showcase its latest innovation in air circulation, SharkNinja teamed up with JCDecaux Australia and Carat to transform the bus shelters of Coogee and St Kilda. The structures were dressed with bold, colourful visuals, creating instant landmarks in these busy coastal neighbourhoods. Each bus shelter placed the new fan at the heart of the installation, ensuring strong product visibility.
The campaign offered a genuine real‑world experience: a 3D fan built into the bus shelters released a cool mist whenever a button was pressed. This sensory touchpoint perfectly met the needs of passers-by in the middle of summer, while demonstrating the brand’s promise of comfort and refreshment.
