For this special campaign, a number of shelters were fully wrapped in vinyl, from floor to walls, in the deep, elegant blue tones of Montblanc by Farlabo, with footballer Zinédine Zidane as the face of the campaign. Beyond the wrapping, integrated ceiling lighting enhanced the installation and made it shine at the heart of winter evenings, allowing the campaign to blend naturally into the night-time cityscape.
The campaign was conceived by Initiative and IPG Mediabrands, in partnership with JCDecaux Spain. By combining full wrapping, scenography and lighting, it positioned Montblanc Legend at the centre of the city and of people’s minds.
