In Montevideo, JCDecaux street furniture crossed into the Upside Down, turning a single MUPI into an XXL nod for Stranger Things fans. By flipping the usual rules of outdoor advertising, the campaign immediately grabbed the attention of passers-by and placed the brand at the heart of pop culture.
To launch McDonald’s special Stranger Things menu, an Out-of-Home campaign by JCDecaux Uruguay brought the series’ parallel universe to life. The visuals were displayed completely upside down, as if sucked into the other dimension, creating a spectacular and instantly recognisable effect across the urban landscape.
