To celebrate the festive season, IKEA, OpenAgency and JCDecaux Lithuania teamed up to create a magical installation in the heart of Vilnius. Five advertising columns were transformed into Christmas shop windows, bringing new life to the urban landscape. Inside each column, a richly decorated tree, glowing stars, colourful gift boxes and little red elves captured everyone’s attention.
With the message “Every day felt like Christmas”, the campaign invited passers-by to embrace the festive spirit well.
