For the release of the movie "If No One Falls into the Trap", inspired by “The Mouse’s Song” by Alf Prøysen, an iconic Christmas song in Norway, JCDecaux transformed its street furniture into giant mousetraps across the city of Oslo, blending festive magic with the film’s humour.
By placing the plot and symbols of the film at the very heart of the city, the campaign achieved maximum visibility among the general public. The result: a memorable communication that boosts the film’s awareness and firmly anchors its release in the warm atmosphere of the festive season.
