In partnership with WallDecaux, a tram shelter was fully wrapped in the brand’s colours, in Düsseldorf. A claw machine, installed directly on the street furniture, offered travellers a game experience with a simple principle: try your luck on the machine to grab the product. Each successful attempt allowed participants to leave with a free sample of the new “Crazy Lift” eyebrow glue.
The campaign proved highly successful, combining visibility, engagement with passers-by and product trial within a single activation. In total, 1,500 samples of the eyebrow glue were distributed to lucky travellers.
