Closed since 1985, the Valkyrien metro station in Oslo provided the perfect setting for a chilling campaign. Transformed into an unprecedented horror scene, it enveloped the surroundings in the sinister world of the new HBO series "It: Welcome to Derry." With his evil face and red balloon, the character of Pennywise dominated the station, spreading terror among passengers already present in the metro.
At Majorstuen and Nationaltheatret stations, travellers could explore the series' universe through the large X-Track screens set up for the occasion. With this terrifying campaign, a dark and mysterious world came to life underground.
