On the occasion of Amsterdam’s 750th anniversary, IAMTORO partnered with JCDecaux Netherlands to launch the "Amsterdam Boxxxer" campaign. This limited edition featured 750 numbered boxers. To maximise the impact of this original initiative, the choice fell on Amsterdam Central Station, a bustling location where thousands of passers-by had the opportunity to discover the campaign.
An integrated counter on the street furniture allowed passers-by to see, in real time, the number of boxers still available. This innovation created a sense of urgency while adding a playful dimension to the experience. Drawn by the countdown, curious onlookers followed the progression of the figures by participating in this unique event.
