To celebrate its 25th anniversary, Carrefour, in collaboration with JCDecaux Belux, transformed the Brand Zone Louise in Brussels into a "birthday playground," combining festivities with digital innovations. This dynamic campaign invited passers-by to step into the festive world of this anniversary and participate in an interactive experience.
Passers-by had the chance to win prizes such as a PS5, an iPhone, or tickets to amusement parks by virtually scratching the digital screen. Additionally, by scanning the QR code, they instantly discovered the gift that was reserved for them.
