In collaboration with Fuze Tea, JCDecaux Hungary introduced a floral bus shelter on Wesselényi Street in Budapest. This campaign highlighted the 2025 flavours offered by Fuze Tea.
The bus shelter, adorned with a crown of artificial plants on its roof, captured the attention of passers-by. Thanks to a button installed on the urban furniture, travellers were able to vote for their favourite flavour.
The fun continued with a QR code integrated into the installation, allowing visitors to participate in a prize draw with many prizes to be won. This campaign piqued the curiosity of passers-by and invited them to discover the new products offered by the beverage brand.
