As part of the Amsterdam Pride festivities, JCDecaux The Netherlands and the cosmetics brand Nivea have joined forces to create an inclusive and colourful urban space. A bus shelter has been strategically positioned along the Pride parade route. Adorned with the colours of the pride flags, it emphasised the campaign's message "Be Proud in Your Skin."
On the roof of this bus shelter, JCDecaux The Netherlands integrated a 3D representation of Nivea's famous logo. The benches were designed using the model of the packaging of the brand's iconic moisturising cream as a base.
The collaboration between JCDecaux The Netherlands and Nivea was an invitation to feel good in your skin and to celebrate every identity. Through this campaign, the urban furniture served to promote values of respect and inclusivity, while brightening the public space with vibrant colours.
