Bioderma, in collaboration with JCDecaux Portugal, launched the Photoderm XDefense SPF50+ campaign on a bus shelter. This initiative promotes effective sun protection to the general public.
Under Lisbon's intense sun, JCDecaux Portugal's Creative Solutions team devised an immersive experience to encourage passers-by to incorporate sun protection into their daily routine. Strategically placed in Praça dos Restauradores, a central and iconic location in the city, the Bioderma campaign benefited from optimal visibility, reaching both residents and tourists.
The bus shelter, equipped with a claw machine reminiscent of funfairs, allowed passers-by to collect samples of the Photoderm XDefense SPF50+ product. This distribution approach not only boosted brand awareness but also enriched the user experience.
