To celebrate Mother's Day, Natura unveiled its latest fragrance, Aura Alba, at a special event on Avenida Faria Lima. The project, carried out in partnership with JCDecaux, Galeria.ag and Bizsys, captured the attention of passers-by with a unique installation.
At the heart of the display was a scenographic perfume bottle surrounded by rose petals that opened and closed delicately, evoking beauty and grace. This presentation allowed city dwellers to discover this new fragrance, transforming a simple passage into a memorable visual experience.