Squid Game, one of Netflix's biggest hits, has conquered a worldwide audience. To mark the launch of season 2, Netflix launched a striking campaign. Installations recreated the series oppressive atmosphere, using the series emblematic figures (mysterious agents in red jumpsuits and geometric masks).
Bus shelters in Aker Brygge, the capital's famous port, were adorned with the series famous red guards. The Oslo City shopping mall was also invested with large banners and screens. Valkyrien Station, a disused subway station in Oslo, was transformed with large pink banners and guards, offering a surprise to passengers passing through the tunnel.
This unique project was made possible thanks to a partnership between Netflix, T&PM Group and Wavemaker Norway. Visitors and residents of Oslo were able to immerse themselves in the unsettling atmosphere that made the South Korean series such a success.
