Advertisers are able to harness the additional impact and engagement delivered by
JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500
Innovate campaigns throughout the JCDecaux Group.
Every month, JCDecaux employees vote for the best
Innovate campaign internally. The campaign from q.media Decaux Qatar for
Audi was voted best
Innovate campaign of the month of June 2013.
To unveil the new A8L car in Qatar, Audi teamed up with q.media Decaux and turned Villagio Mall into a unique showroom.
The luxury car was placed on a custom-made illuminated platform at the entrance of the Via Domo, the Villagio’s VIP area. This allowed shoppers to have a first-hand feel on the design and key attributes of the car.