JCDecaux signs the landmark OOH/DOOH advertising contract in Norway with Bane NOR

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that JCDecaux Norge AS, its Norwegian subsidiary, has signed an exclusive 4+2+2 year contract to operate all the advertising assets at Norway’s railway stations including its largest and most important transportation hub, Oslo Central Station. Bane NOR will finance the capex.

Morten Stray Floberghagen, Director of Property Management in Bane NOR, said: “We are delighted that we can continue to work with JCDecaux. Thanks to their innovative and highly skilled organisation, they have delivered remarkable contract growth. Together, we have developed outstanding advertising arenas and plan to continue this work in the new contract period.”

Jean-Francois Decaux, Chairman of the Executive Board and co-Chief Executive Officer of JCDecaux, said: “We are very pleased to continue our advertising partnership with Bane NOR which started in 2012. With very iconic large format displays, Oslo Central Railway Station has become a showcase for effective DOOH campaigns. More and more people are taking the train to and from work in and around Norway’s major cities. Passenger figures are at a record high for the first six months this year, with a growth of more than 5% compared to last year. Combined with our advertising contract with Sporveien in Oslo for all buses, trams, and the Oslo metro, JCDecaux will deliver very strong audiences to both national and local advertisers also through programmatic buying which is growing well.”