Versace chose a WallDecaux bus shelter as its stage to launch the new “Crystal Emerald” fragrance. This premium campaign was rolled out on Prenzlauer Allee, where the bus shelter was fully wrapped in Crystal Emerald branding, offering a unique olfactory experience to curious passers-by waiting for their bus.
Each time they passed, pedestrians were invited to discover the Crystal Emerald notes instantly. In just one week, the installation was activated more than 1,000 times, underlining both the appeal of the set-up and its effectiveness in showcasing the fragrance launch.