On the first JCDecaux bus shelter, passers-by thought they were looking at a standard poster… until the structure suddenly started to shake. By echoing the film’s signature moments, this special build created a surprising and memorable experience. The bus shelter was no longer just a place to wait: it became the first immersive touchpoint with the world of “Troll 2”.
A little further on, just a few metres away, a second bus shelter was entirely covered in stones. Day after day, these disappeared, gradually revealing the campaign’s official poster. This multi-stage reveal created a real daily rendezvous with passers-by and introduced a playful sense of suspense into the urban space.
