To bring the concept of this strategic campaign to life, JCDecaux deployed its creative expertise to design a bespoke display set up in a high-footfall pedestrian area. The structure featured giant, illuminated replicas of the Samsung Galaxy Z smartphones, incorporating an original seating area shaped like a foldable phone.
Thanks to custom 2D/3D die-cuts extending beyond traditional poster frames, every billboard instantly captured the attention of pedestrians. This temporary street furniture turned a standard advertisement into an interactive meeting point while highlighting the innovative design of the featured products.
