To celebrate the launch of the exclusive Ariana Grande x Swarovski capsule collection, IGPDecaux has turned Rome’s Spagna station into an ethereal sanctuary. Delicate dragonflies, graceful butterflies, and monumental crystal flowers have taken over the space, offering commuters an original visual show centred around the world-renowned singer.
Every element of this campaign has been designed to capture the light and create a fascinating play of reflections, transforming the daily hustle and bustle of commuters into a moment of pure contemplation.
