In the heart of Helsinki, along the central area of Kaivokatu, summer was marked by a detectable installation. The JCDecaux bus shelter, specially adorned for the occasion, drew the attention of passers-by and became an symbol of the summer season.
This campaign targeted a highly visible area to maximise its impact on the public. By incorporating Kaivokatu, a central neighbourhood, it ensured a prominent presence in the daily lives of both residents and visitors, placing indulgence at the heart of the urban landscape.