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A giant serum at Westfield London!

L'Oréal | Westfield London

JCDecaux and L’Oréal Paris have installed a 3D special build at Westfield London. It’s hard to miss: Revitalift [HA + PDRN] stands proudly in an oversized format.

The product had taken its place directly along the shoppers’ path, tempting them to walk around it and discover it from every angle.

Tall purple 3D bottle of L’Oréal Revitalift [HA + PDRN] serum positioned in the central walkway of Westfield London shopping centre, with shoppers walking past fashion and beauty stores.
Overhead view of a L’Oréal Revitalift skin consultation pop-up and promotional banners inside Westfield London, with shoppers walking past Boots and other retail stores in the mall.

Behind this installation were the JCDecaux Brand teams, working hand in hand with L’Oréal Paris, Westfield London and Publicis Groupe. This campaign was a powerful reminder that a beauty brand could also be discovered in a big way, at the turn of an aisle, between two stores.

L’Oréal Revitalift experiential clinic setup inside Westfield London, with large anti-ageing banners above John Lewis and Whistles and shoppers engaging with the product display.
Close-up view of the tall purple 3D L’Oréal Revitalift serum bottle display at Westfield London, highlighting the product branding and digital screen built into the structure.
Bright digital cube showing L’Oréal Revitalift [HA + PDRN] serum visuals in the mall walkway at Westfield London, surrounded by retail stores and overhead campaign banners.