Jean-Paul Gaultier’s fascinating universe settles in the Sol station, one of Madrid’s strategic points, that welcomes many passengers and tourists. The decoration began right at the entrance of the station, with staircases and frames adorned with the brand's iconic signature, creating a memorable visual stop.
The transformation of Sol station into the 'Scandal Express' offered an unique journey, where the advertising decor featuring the perfume accompanied every passage through the corridors. On the ceiling, the emblem of the 'Scandal' perfume was flawlessly integrated into this busy location.
While walking through the station corridors, travelers were greeted by brand ambassadors dressed in the iconic outfits of the 'Scandal' perfumes. Scented bracelets were handed out as samples, enabling travelers to experience and carry away a fragment of the event. This initiative ensured direct engagement with the public, adding to the daily commute an elegant and olfactory touch.
