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A refreshingly cool start in Madrid!

Head & Shoulders | Madrid

To support athletes all the way to the finish line, H&S showcased its new, highly effective product on JCDecaux bus shelters, helping people stay fresh all day long.

Fully dressed in the brand’s colours, the campaign was brought to life in an icy world inspired by the freshness of H&S shampoo.

A JCDecaux bus shelter decorated in H&S’s icy blue and green campaign design, showcasing Menthol Fresh shampoo and the promise “48 hours without itching or dandruff”.
Two JCDecaux bus shelters fully wrapped in H&S branding and illuminated at night in Madrid, as part of a campaign linked to the Strava challenge.

Run in partnership with Strava, the activation highlighted the brand’s latest challenge, celebrating every route and encouraging runners to go further and further… even beyond the finish line.