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Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group.

Every month, JCDecaux employees vote for the best Innovate campaign internally. The campaign from JCDecaux France for National Geographic Wild was voted best Innovate campaign of the month for November 2013.

The campaign

To promote the second season of “Fish Tank Kings”,  National Geographic Wild, Ubi Bene and JCDecaux Innovate France imagined and transformed two Parisian bus-shelters into aquariums with live exotic fish.

This was the initial idea that made Ubi Bene and JCDecaux Innovate France think about strengthening the original advertising campaign by developing two iconic and innovative aquariums, in place of classic 2m² panels, giving life to s poster campaign.

An amazing and very original campaign from Ubi Bene and JCDecaux Innovate France.

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