Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. The campaign from JCDecaux North America for The Blue Man Group was voted best Innovate campaign of the month of July 2013. The Blue Man Group brought beats to the streets of Chicago during their latest campaign with JCDecaux North America, offering Chicagoans the unique opportunity to play around with authentic instruments. Levers on the inside of the decorated bus shelters mocked those used in Blue Man shows and produced different sounds when touched. Each sound combination created a vibrantly-coloured pattern on the interior and exterior of the unit, undeniably catching the eye of pedestrians.